Project Overview
SheTales is a handloom fashion brand selling handwoven sarees, Anarkali and kurta sets and natural-fibre accessories sourced directly from weaving clusters across South India. The storefront is built headless: a custom front end, powered by Shopify for catalogue, cart and checkout.
The Challenge
- Presenting a large handloom catalogue with a premium, editorial feel
- Keeping the storefront fast while using Shopify for commerce
Key Features
Collection-led navigation with curated category circles
New arrivals and best-seller sections
Artisan and weaver storytelling pages
AI shopping assistant with voice input
Wishlist, search and cart on a custom storefront